What to Avoid When Designing a Flyer
Flyers can be a more cost-effective form of advertising than other options and remains incredibly important even in the world of digital. In order to make sure that your flyer stands out in the crowd – there are some mistakes that you should avoid. You want to ensure it creates the right first impression for a prospective client and has the information that they would need to contact you to discuss your services. We have put together a handy list of things not to do when creating your flyer to help you with your next design.
Don’t put Too Much Information on your Flyer
If you are excited about a new product or service you are offering, it can be a common mistake to let everyone know every single detail about it and pop this on the flyer. Although this is understandable, people don’t want to have to read too much content on a flyer – so it’s important you are concise and to the point. Make sure your flyer only covers the necessary information and includes info such as the name of the product, the cost – as well as some other key points. They don’t need to know the whole story behind it, just how it benefits them. Make sure the content on the flyer is easily digestible.
Don’t Use Long and Boring Headlines
A headline is something that is designed to grab the users’ attention instantly. If it hasn’t done that – then it hasn’t done its job. Longer titles that aren’t catchy or memorable will not get the user to read on and find out more about your product. Make your headline short and to the point. It should be at the very most 2 lines, however shorter if possible. Before getting your flyers printed – why not run them past your colleagues or friends and see if the headline catches their attention?
Don’t Use Images of Poor Quality
Images are incredibly important, and we recommend that you make use of them in flyers, however only if you are going to ensure that they are high quality. Otherwise they won’t have the desired effect. They can cheapen your brand if low quality – which won’t create the correct first impression. There are some great stock images that you can purchase for very little money that could make all the difference. Alternatively, if you have a good digital camera, you could take your own product shots and include them in your flyer. This also gives it the personal touch.
Don’t go Crazy with Colour
A common mistake is using too much colour on flyers. Although you want to grab peoples’ attention – too much colour can actually distract the user from what they are supposed to do. Make sure that you choose colours that complement one another, and don’t place too much focus on them being overtly vibrant. Using colours that match your branding is the best option if possible. Make sure you keep as consistent as you possibly can when integrating the colours and make the headline a bit bolder to make sure it stands out.
Don’t use Text that’s too Small
You want to make it as easy as possible for the user to be able to read the content on the flyer, using text that’s too small will make them struggle – and in turn they may lose interest. You should have a larger text for the headline to make it stand out, and a bit smaller for the main content. It should however, always be legible. Try not to go for fonts that are too fancy that make it difficult to read. Again, it might be a good idea to test out with friends and colleagues to see how clearly they can see it.
Don’t Scrimp on the Print Options
A lot of people think that as long as the flyer looks good, they can scrimp on the paper quality – however this can be a big mistake. Make sure you choose the paper quality and print finish that represents your company. If it’s the first time they have heard of you – it’s important you make the correct first impression. Use a reputable company such as Print24 who offer a wide selection of printing options to give your flyers the quality finish they deserve. They are also incredibly cost effective, so you don’t need to spend a fortune to have the end product you would like.
Now you know what not to do, you can go off and create a fantastic flyer for your business. The key takeaway is that you need to make the message easy for users to understand, and that you create the correct first impression.