Five Top Tips for a Successful First Email Marketing Campaign

Email can be one of the most effective methods for building your customer base and increasing brand exposure. But, many new entrepreneurs struggle with the process of using email marketing to boost their reputation and gain a larger following for their brand. Although email marketing isn’t rocket science, there’s no denying that it can be confusing for a new or inexperienced entrepreneur. So, we’ve put together some top tips to help you get the best results from your email marketing campaigns.

Tip #1. Use the Right Programs:
Using a specially designed email marketing software program can make it much easier for you to get the results that you need. With so many different programs available to choose from, it’s difficult to pinpoint the ‘best’; ultimately, it will come down to selecting the program which offers the best solutions for your specific company needs. Before choosing email marketing software, it’s essential to make a list of requirements to help you narrow down suitable options. You should also dedicate some time to researching the product and reading past customer reviews where possible; this will help you to determine if it’s worth the investment.

Email Marketing Campaign

Email Marketing Campaign

Tip #2. Target Your Emails:
Once you’ve downloaded and gotten the perfect email marketing software up and running, it’s time to think about getting your emails out to recipients. This is a crucial step in the process; get it wrong and your email marketing campaign could be destined to fail before it’s even begun. One of the biggest mistakes that many rookie entrepreneurs and marketers make here is to send marketing emails to anybody and everybody. But, the issue with that is that your emails aren’t landing in the inboxes of people who really want to read them. Do you really want to invest a significant amount of time or money into crafting the perfect emails, only for them to end up in the spam folder? Of course, you don’t! So, how do you ensure that your emails are correctly targeted? Gather as much data as you can on your recipients; from their age and geographic location to their buying habits. And, ensure that you only include recipients who have agreed to receive the emails – for example, via a newsletter sign-up form on your website.

Tip #3. Make Them Stand Out:
You may be wondering how email marketing can be one of the most successful advertising methods when you yourself tend to delete or ignore the majority of marketing emails that you receive. But, have you ever gotten one which really sparked your interest? Maybe you took the time to read it, or even clicked through to the website that it was sent from. This would be an example of email marketing done well – in a sea of boring, spammy mail, you’ll need to make your emails stand up and be noticed. Start with an interesting, engaging subject line that makes the reader want to click through and find out more.

Tip #4. Make It Personal:
Have you ever received a marketing email that started with ‘dear customer’ or some other generic term? Boring, right! If you’re like most customers, then you’ll already know that being viewed as a statistic doesn’t feel all that great. So, don’t let your customers feel that way. Take the time to ensure that each email is personalised to the customer – even if it’s just addressing them by name in your opening. It’s a very small step but it can have huge results – the more personal you can get, the easier it will be to build a strong, lasting, and trusting relationship with your customers.

Tip #5. Time It Right:
It’s not just about the content that’s in your marketing emails – the time at which you send them can have a bigger impact on their success than you may realize. Think about it – if you received a marketing email at 9 am just as you arrive into work, and another at 5:30 pm when you’re commuting home on the train, which one would you be more likely to read? Chances are, it’s the one that you’ve actually got the time to sit down and focus on. Timing your emails optimally is all about understanding your target audience and which times are best for them.

If they tend to be 9-5 workers, think about sending emails during the evening when they’re more likely to be winding down with more time to dedicate to reading about something new. On the other hand, if you’re targeting shift workers, consider sending emails mid-morning or in the afternoon when many people who work irregular hours have more free time. For the best results, ask your audience directly! Follow the link for more information on the best time to send an email.

Lastly, don’t forget to include a call to action in every email – whether it’s clicking through to your online store, blog, or social profile.

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