Actions for non-designer: How to make easy and beautiful ads in 7 simple steps
Now there is no need to be a professional designer to create the efficient ads, Many non-designers start be nervous when they need to create the new advertisement, which will catch the attention of your target audience. They think about of lack of experience and skills, especially when they see the professional ads.
For non-designers, who are interested in efficient a professional advertisement for their business, we can offer using the Photoshop actions. These tools will simplify the process of creation and will provide you with the widest opportunities.
The main benefit of the modern Photoshop actions –is that they are easy to use! Even the Photoshop amateur can figure out how it works in the few seconds! Each Photoshop action usually has short guidelines or instructions! So any businessman will use the action after reading that file with no issue.
We sum up the main steps you will go through with, during the advertisement creation! Almost on each of them, you can use the Photoshop action for simplifying and optimizing the step!
- 1 Seven simple steps to the beautiful and efficient ad
- 1.1 1. Set the goal for your future ad
- 1.2 2. Make a beneficial offer in the headline
- 1.3 3. Use photo content in your ads
- 1.4 4. Turn attention to the alternatives—graphics and captions
- 1.5 5. Pay attention to your structure! Use space wisely
- 1.6 6. Call to action is your must-have
- 1.7 7. Don’t forget about contact information
Seven simple steps to the beautiful and efficient ad
1. Set the goal for your future ad
Start from this point. It’s the most primary step. Determine your main goal or even goals. The overlook of your advertisement will depends on your main goals. So please, pay attention to this step. You can create the new ad with the aim to:
– Increase sales
– Find New Market
– Create name recognition
– Drive Website traffic
– Inform about your new product
– Wide the target audience, etc.
After determining the goals, it’s simple to pick the right appearance and structure for your future ad.
2. Make a beneficial offer in the headline
It’s very important to make people be interested in your advertisement! 5 times more people will read your headline than your body copy. Bear it in your mind and make it maximally catchy!
Right now, you can start using the Photoshop actions in your work! To make your headline remarkable you can add text effects to it! Depending on your target audience you can pick traditional or some outrageous text effects!
Use the classical gold text effect for more traditional designs. Turn your attention on glass effect or Comic Book Text Style, in case your prefer more creative appearance. It’s will help to grab people attention and your beneficial offer will help to increase their interest!
According to the statistic, 93% of people will read only the headline of your ad. Make it intriguing and beneficial for your target audience.
3. Use photo content in your ads
The photo content is the next thing people turn their attention on! With the photo, you can show the client who is enjoying your product or service, or the product itself. But you won’t complete the image without the appropriate editing!
For completing the general overlook, you can use any Photoshop actions!
We pick examples of the best photo effect for your ad. Auto Selective Color Photoshop Action will help you to set the right accent and highlight the details. For general image improvement you can add the HDR or some watercolor photo effect.
If you can’t add the photo content, use graphics and captions! For adding them more interesting overlook, add some creative Photoshop action to them. You can turn your attention to the Magic Sparkles Action for your graphics or fire/rainbow effects for adding a mystery. Even if you don’t have a photo content, it’s always better to show than to say. So try use the graphic in your ad and enhance its influence with Photoshop actions.
5. Pay attention to your structure! Use space wisely
Remember—sizes and structures matter for attracting attention! Your main rule is: more attention—more profit. In “headline” world it’s important to give enough information to fulfill your goal! Sometimes, it would be better to save soma “blank” white space for emphasizing the main information and photo content!
6. Call to action is your must-have
Many advertisements ignore the fact of the high importance of “call to actions”. But they play a huge role in the final result of your advertisement!
Many people are running on autopilot and we should push them to the next action! However, the success of your call to action will depends on the visual implementation! We should ask for people to take the next action and complete it in the right way!
Add visualization to your call the action layer. It will attract extra attention to your ad. You can complete the general look with some text effects. In that way you will get the better feedback! Use the cartoon text style or 3d effect to make it more recognizable!
7. Don’t forget about contact information
When you complete your main work, the last thing you need to do is to add your contact information! But don’t think it’s simple! You can do it right or as whole amateur prefers! For achieving the professional look, you can combine your call to action layer with the contact information and enhance the effect with the best text styles! It would be better to use different text effect for the call to action text and for your contacts! Make high contrast to separate two different type of information!
No matter if you are businessmen or a designer, you need an editing tool to make your perfect advertisement in the shortest terms. You can save not only your time but also your money! How? By using the coupon code styleactionstips on https://styleactions.com! You can use it and get flat 20% Discount on any action you choose.